“Jaxx.com is one of Europe’s leading gambling and lottery brands with decades of experience and we will now be bringing this expertise to the British market,” said Mark Irvine, Managing Director for Jaxx UK.

'We are fully aware that it would be pointless to launch a ‘me too’ product in such a competitive marketplace so the Jaxx offering is innovative, straightforward and, most importantly, great fun to use.”

Jaxx stated that it is already the betting partner of AOL UK and Newcastle United Football Club and will be looking to build on its loyalty programme, which provides users with points for a wide range of gifts and prizes.

Source: Online Casino News (http://www.onlinecasinonews.com/)