Dragons dance across slot machines and virtual horses gallop on giant screens to Chinese commentary.

Slot machine makers are trying almost anything to crack Macao’s $15 billion gaming industry and get a foothold in Asia. But for a market that seemed a one-way bet, the going is proving surprisingly tough.

Although Macao wants to draw the masses who will pour cash into slots for hours, casinos are ratcheting up a battle for high rollers who love baccarat - on real tables.

Machines, modified for the Chinese market, are giving way.

"Casino operators in some cases are moving slot machines from the floor," said Mark Yoseloff, chief executive of Shuffle Master, which makes the machines as well as card shufflers and readers.

Source:http://www.casinonews.org/