Party Gaming is the lucky online casino software development company to land an exclusive deal with Studiocanal for the company’s Rambo and The Terminator movies. Branded internet games are the hottest ticket in the industry right now and all of the major software developers are heatedly competing for rights to the themes from popular movies and blockbuster hits. The two new brands are guaranteed to be a success and Party Gaming will undoubtedly launch the new games in the coming months. This announced alliance and new branded content marks an important strategic decision by Party Gaming to aggressively pursue new branding opportunities as a way to strengthen the company’s position in the online casinos industry.

Party Gaming has already proven itself successful in developing branded themed content that the online casino gamblers so obviously desire. The Mission Impossible slots game was well received on its launch not too long ago, as was the Saturday Night Fever title. Those aren’t the end of themed content from the online casino software development company though, still in the development stages are two more huge movie titles: The Godfather and Top Gun. These games are due to launch in the coming months.

The two new movie titles will undoubtedly prove just as successful for the online software development company. The Terminator and Rambo proved to be international best blockbuster movies and additionally the titles have managed to sell millions in ancillary marketing and themed products. These two action movies will now make an appearance at the online casinos through Party Gaming’s innovative software.

As for future developments and new gaming titles from Party Gaming, CEO Jim Ryan noted that branded licensing deals are a big focus for the company. He elaborates, “Creating unique and exclusive themed content is a key element of our strategy, because the power of popular international brands and their ability to add substantial value to our game portfolio is clear.” The new two new titles were only just announced but Party Gaming is usually fairly quick on the development to launch time and gamblers will have a shot at both The Terminator and Rambo in no time.